In order to view the Augmented Reality layer, you need to download the app on your mobile device from this URL: https://www.layar.com/mobile-download/ Using the app, scan the poster and AR layer will appear on your mobile screen.
The objective of creating this basic demo was to show a proof of concept for interactive posters using Augmented Reality. Interactive elements could be much more diverse than what we have on this sample. For example you could add 3D model of an object rotating on the screen, etc.